PROJECT // LAS VEGAS GRAND PRIX

BRIEF // VIDEO & STILLS On behalf of 16k Agency

At the end of 2023 we were approached to assist 16k with content production for the inaugural LVGP. During 10 days on site we worked on content for both the Grand Prix as-well as commercial partners, from AMEX to Heineken. Since the race Las Vegas Grand Prix has been nominated for the ‘Best in Sports Social Media’ award by the Sports Business Journal.

In March 2024 we worked once again with 16k & LVGP to create an array of video assets ahead of the launch of ticket sales for the 2024 LVGP. Featured around a 1 minute hero edit we also created a wider array of shorter cuts for both LVGP and their commercial partners. We handled everything from concept & scriptwriting through to sourcing VO artists and delivery of the edit.